A well-known Dutch insurance company wanted to give themselves a youthful makeover, all while holding onto their most important brand asset: "crystal clear" (in Dutch, "glashelder"). Through a full-blown transformation, we developed a fresh strategy, identified a new target audience, and launched an entire brand campaign consisting of 14 films to kick off with in the first year.

In each of these 14 films, we concentrate on simple everyday moments (and occasionally more profound life-altering ones), and looked at them them with a "crystal clear" perspective. Showing that we understand all situations in life and we have a solution or product for each and every one of them.

We've always had a soft spot for the eccentric, and it turns out Amsterdam does too.

Stefan Apswoude and I (good friend and fellow creative), partnered up with the city of canals, to create an awareness campaign in the unconventional form of a statue.

We touched their weak spot, by confronting them with the amount of chewing gum on the streets in Amsterdam, and told them we have a weird solution they might like. And 46 meetings later our statue; Stachew was born. raised with a mission to make the streets of Amsterdam free of chewing gum.

Messaging on the Stachew: Stick your chewing gum on this shoe and help keep Amsterdam clean.

When you mix the flavors of fruits that are already exotic, you not only get weird product names – like Passionanas and Manguava – but also flavors that no one has ever had before. To promote Fanta’s new rotational flavors, we gave it what it deserved. A campaign brimming with eccentricity, aptly titled: #NeverHadThatBefore.

JBL set its sights on capturing the hearts of Gen Z in a brand activation. Together with Virgil van Dijk - their brand ambassador, who's not just a soccer legend but also a hip-hop aficionado, and his rap idol, Winne, we rolled out the red carpet for budding hip-hop stars. Together we crafted a mixtape, putting the future of hip-hop in the spotlight.