Project Lego, by Rabobank

Rabobank is all about growing a better world together. That’s why they only invests in big, environmental friendly projects that do good for the future, and our next generation.

Rabobank wanted to show this to the dutch audience in a news worthy way. That’s why we turned their investment portfolio into a unique Lego collections.
Showing Holland in a sympathetic, playful and educative way what they’re doing towards a better future for the next generation.

Project Lego. Making their big projects small and tangible.

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The left project is the biggest buss float driving on green energy, bringing over half a million people from A to B every day.
And the right project is the biggest windmill park in the North Sea, delivering wind electricity to 1/5th of the population.