Never Had That Before - Fanta
When you mix the flavors of fruits that are already exotic, you not only get weird product names like Passionanas and Manguava, you also get flavors that no one has ever had before. Which, in all its simplicity, is the premise of this campaign.
To elaborate the campaign on social, we created an almost psychedelic world using bright colors - as you can see in the posters - combined with flashy animations. This to give everyone a ‘Never Had That Before’ experience.