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Geen Moment Zonder - American Express

American Express strives to provide the best services, in ways both big and small to always have their costumers back. We not only translated this vision to their new payoff: ‘Geen Moment Zonder’, but also brought it to life.

To do this, we linked (unfortunate) relatable moments  
- like stepping on a sea urchin while on holiday - to the relevance of American Express
- connecting you to the closest hospital - and portraited this in a light / humoristic way. Showing there is ‘Geen Moment Zonder’ American Express.

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Instagram stories is all about watching stories of your friends, that’s why we choose to show the same sort of funny, light and sometimes even stupid video’s to tell our story.